Culvert — The data foundation for growing consumer brands

AI is only as smart as the data underneath it.

The best tools in the world still give confident, wrong answers when they're reading from spreadsheets that don't agree with each other. The hard part was never the dashboard, it's getting the data underneath to be correct, consistent, and trusted. That's the part Culvert owns.

How it works

Connect what you already have

Sales, inventory, 3PL, retail, and finance, wherever your data lives today. No rip-and-replace.

Set up your master data

One maintained registry of what your products, customers, and SKUs actually are, so every system and report is speaking about the same thing. This is the catalog everything else points back to, and the reason the numbers reconcile at all.

Model it into one source of truth

We reconcile the feeds and decide what the numbers actually mean, so "case fill rate" means the same thing everywhere. This is judgment, not just a connector.

Keep it running, in your account

Everything lives in a warehouse you own. We operate it so the reports are ready before you are, and the foundation stays yours.

How Culvert works: source creeks and master data flow into a data lake, through a treatment plant into trusted data tables, out to dashboards and AI, all supported by the underground Culvert infrastructure layer. — The layer beneath everything: your sources and master data, held in a data lake you own, modeled into trusted tables, and surfaced where your team draws answers.

What it tells you

The questions operators actually need answered, available without a person and a morning spent on exports.

Demand & stockout risk

What's likely to sell, and what's about to run out, before it does.

Inventory & days of cover

Exactly what you have, where it is, and when to reorder, by SKU and retailer.

Fulfillability & at-risk orders

Which orders you can actually ship, and which are exposed, weeks ahead.

Forecast accuracy & service levels

OTIF, case fill, forecast accuracy, tracked the same way every week.

Your data, your infrastructure

It runs in your account, not ours. No black box, no lock-in. The warehouse, the models, and the data belong to you, so the foundation we build is an asset you keep, whatever happens next.

You own it outright

Built in your own cloud warehouse. If we ever part ways, the infrastructure and every row of data stay with you.

Auditable by design

One modeled source of truth, with the logic visible and documented, so you can always trace where a number came from.

Built by someone who's run it

This is the same stack and discipline used to run operations inside a real, fast-scaling CPG brand, not a demo.

Built for brands past the spreadsheet stage. Growing fast enough that the questions have outgrown the tools answering them, but not ready to staff a full in-house data team. If you're stitching together exports to answer basic questions about sales and inventory, that's the gap Culvert fills.